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15 Billion U.s. Dollars Coca-Cola Bottling Business In North America Acquired Cce
The world's largest soft drink maker Coca-Cola Company announced, will be from 13 to 15 billion U.S. dollars to buy its largest bottler CCE's North American operations. This is the last year to 7.8 billion acquisition of Pepsi-Cola's bottling plant, after the two largest, from Coke and Pepsi together to create and experience a unique system for bottling plant the second major change.
Recently, Coca-Cola headquarters in the United States announced the purchase of its largest bottling and distribution in North America North American subsidiary of CCE has been successfully trading business.
The Coca-Cola bottling plant not only bear about 75% of U.S. bottling delivery, and almost all of the Canadian bottling deliveries. Released last month its fourth-quarter results, fourth quarter revenue of 5.11 billion U.S. dollars, down 2.5%, failed to meet Wall Street analysts had forecast revenue of 52.4 billion target.
Analysts believe that incorporate its bottling plant, designed to allow beverage companies to increase the speed of change in tastes, consumer preferences because more Americans have turned from soft drinks and other non-carbonated juice and tea drinks.
Since this transaction does not involve cash, the value of 3.4 billion shares, Coca-Cola Once incorporated, the remaining shares held by the CCE independent bottling plant, while the Coca-Cola will also assume its 8.88 billion U.S. dollars in debt.
Compared to Asia, Southeast Asia, the continued growth in emerging markets, it is Coca-Cola North American enterprise market decline on the corresponding strategies. Yesterday, Coca-Cola China Headquarters, told the "First Financial Daily", the North American bottling business in China's current acquisition will not affect the cooperation model bottling.
Coca-Cola China Headquarters, stressed that the company's bottling partner in China is still fundamentally believe the franchise model is the best way to win the market. "In fact, the transaction is completed, we will remain an important franchise production and sales of about 72% of global sales of products. Meanwhile, the franchise business model can not be static."
Jointly created by the Coca-Cola and Pepsi-Cola bottling plant and a unique system is directly managed the concentrated solution will be concentrated syrup manufacturer to sell the joint venture or cooperation of the bottling plant, from the distribution to the terminal. This model costs may limit the beverage business, sales of the control.
Investment adviser in the food industry, said chief researcher Chen Chen, in China, the two are also constantly increasing music intensity of recycling bottling plant, the future owned or controlled the pace of increase will be faster. This one is the cost to consider, on the other hand, for strategic adjustment of the bottling plant into the Direct system is conducive to management, operations and other aspects of unity.
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