Juan Pablo Montoya
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Brand story: Audemars Piguet Star Route
Since its inception in 1875, Audemars Piguet number of employees in manufacturing plants has never been more than 430 people, and has been pursuing family management. And those top luxury watch brands like Audemars Piguet's annual production is small, price was expensive, but also limit the implementation of exclusive custom-made and available for sale.
This makes the Audemars Piguet brand strategy is hard to find traces of well-known abroad, this is precisely the brand owners want. Governor Arnold Schwarzenegger of California is a loyal consumer of Audemars Piguet, one of his collections of nearly 24 Audemars Piguet, and is exclusively made to order. When the governor, in his final film before the film "Terminator 3", he wore Audemars Piguet retail price of up to 199,000 U.S. dollars and are limited for sale.
Audemars Piguet in 1972 is a landmark year. Audemars Piguet row against the tide of the time, for the first time using steel materials to create a named senior campaign for the Royal Oak watch, after the release of a large number of stars have been sought after. 30 years later, the Audemars Piguet Royal Oak watch has become a sports watch in the classic: octagonal bezel, bezel and case back by eight screws, bracelets fully integrated with the watch. This legendary octagonal watch has become a symbol of a unique trademark.
Use steel as a bold vision of luxury is just a beginning; Audemars Piguet will always use some unusual materials and give it a rich personality, such as rubber and carbon fiber titanium. Audemars Piguet has always been faithful to his three basic values: tradition, excellence and innovation.
Audemars Piguet has begun to enter the Chinese market, time is a matter in recent years, but the Audemars Piguet CEO Melao think it is the time to enter it. Shanghai F1 Grand Prix in September this year, period, Audemars Piguet was held in Shanghai F1 driver Juan Pablo Montoya for the recognition of specially designed limited edition commemorative watch; Audemars Piguet opened a prelude to a large scale in China.
Audemars Piguet Juan Pablo Montoya is nothing but the image ambassador, one of the many other ambassadors, including golf superstar Nick Faldo and Arnold Schwarzenegger. Audemars Piguet watches are generally designed for those image ambassador watch a certain style, then a limited sale, this approach has won for the Audemars Piguet, including sportsmen and women all over the world, super star, researchers and collectors.
In fact, sports sponsorship Audemars Piguet has been a significant means of brand promotion, from golf to horse racing, from sailing to the F1 cars, are some money-burning exercise. Audemars Piguet CEO Melao in the explanation of the selection of these types of campaigns, said: "Not only did these campaigns can embody the spirit of Audemars Piguet, and these sports participants and viewers are also Audemars Piguet potential customers."
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