Power Pride
Power Pride
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Voice in Article Marketing from Homer to Today: The Power of the
Written Word
Article marketing in the fast paced rhythm of a high tech
virtual reality reopens an archaic debate about the power of the
written word. The art of marketing through articles is as old as
poetry itself and can trace its history as far back as some 720
years before Christ, with the oldest written works known to
human kind. The Iliad and the Odyssey were finally put into
written form with the intention of disseminating a way of
thinking, a voice if you will as would any article today. As the
ancient Athenians knew, and the Roman senate later discovered,
the art of rhetoric is not of a promotional nature, but of an
empathic nature, thriving off the passions of both voice and
ear. Publishing an article is to give voice to that which the
rhetorician has determined as essential to ones discourse, by
choosing wisely the time and place of announcement.
The art of disseminating ones discourse in and of itself is as
old as the first Aedos. Bards and Poets from ancient Greece had
no one plot of land to bequeath national pride, but rather
smaller city nation states, as we do today amongst the private
corporations throughout the electronic sea of virtual islands
that float in an ocean of navigating information. What was it
then to be Greek? It was in their stories, in their music and in
their poetry. Three things made a person Greek. To be Greek was
to share language, religion and Homer. One people over a great
distance bonded through the voice of their Aedos (Bards, and
Poets). Thought turned into words; into national pride and into
power, through the awe of human "voice". Article marketing is
but a mere shadow of this long forgotten art, but still as
powerful, if not even more, with the velocity and advance of
modern technology.
When building the foundations of an incredibly well written
article, the "intention" is as important today as in the times
of Simonides (Greek poet 556 BC - 468 BC). Of what, does one
write? The intention of article marketing today should not be to
promote one self and ones websites. Visitors, backlinks,
recognition of one's self and websites are all "consequences" of
the main objective or "intent". The main intention should always
be, "quality". This does not merely mean that an article is well
written, but that it states something original, something
different and distinguishable from the rest. An article of
quality is more than informative, more than simple expertise; an
article of quality is inspired by the nine daughters of
Mnemosyne (goddess of memory); the "Muses". An article of
quality is one touched by the heart's "passions."
If the only intention when writing an article for future
marketing is to promote or sell, then the article has already
destroyed itself before even being written. Those, who slept in
the Roman Senate did so because there was no reason to listen,
the arguments were well known and well overheard. What makes a
Roman senator listen, when he has heard it all? Passion... When
the Muse has touched the very soul of the poet or statesman,
when a link or a key word are no longer that mediocre intent,
but the deep emotional need to be heard is the intent, passion
itself has become the intent. Augustus Caesar, did not take Rome
to war with Marcus Antonius and Cleopatra the VII of Egypt by
concentrating on war itself and the advantages of war. He took
Rome to war with his intent set on fear and his heart on the
passion for life. The art of knowing where to direct attention
is as old as the art of Rhetoric itself, Socrates tells us the
tale of the Egyptian god Toth who invented the written word, is
this the origin of persuasion? No matter, the important thing is
that we learn how content should be written, "with the direction
of quality", links, traffic, backlinks and recognition, are
natural consequences.
To give voice on the fast paced cybernetic reality of electronic
spider webs, it is necessary to choose wisely the point from
which to broadcast. If heroic tales of Troy in the Iliad or the
humbling romantic adventures of the Odyssey were to be heard,
they not only needed quality they needed an audience willing to
listen. Homer gave ethnic identity to a people with no homeland
or ruler, and common gods to follow. Homer offered an integral
part of what it was to be Greek, he offered identity. Article
marketing can ask no less of its writers. Any article must be
placed in the campfires of its identifying warriors and the
walkways of its identifying open markets. Publishing an article
means being able to use search engines well and with efficiency
in order to place them in quality sites that "identify" with the
"intent" of each article. As an ode to the Spartan war march in
Thermopolis would be unacceptable in the Temple of Asclepius
(god of health), so would an article on meditation on a site
about car tires. The wisdom of where and when to voice is as
essential as how to voice.
Due to the everlasting string of code and html aristocracy that
rule the realm of VR, article marketing is becoming more and
more intensely controlled than ever before. But control is not
new to the art of Rhetoric. As early as the first bards, the
need and the power of voice have been perfected over the
millennia. "Intent" is a simple matter of directing ones passion
in an empathic way, inspiring "quality" itself. If empathy is
achieved through the art of passions, direction of the listeners
experience will follow in a natural way. Choosing the proper
place to publish and article can be the wisest choice when
article marketing as it will determine the most ultimate power
of voice... "audience.
About the Author
Written in response to the explosion of really badly written
articles on the internet. The owners of
http://www.knowledge-finder.com hope this article will increase
the quality of the online written word.


US $495.00
























