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Smirnoff Ice

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Smirnoff Ice

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Smirnoff Ice

The Global Market for Vodka - Management Briefing

The vodka category continues to thrive throughout the world led by the Russian Company Sojuzplodimport's Stolichnaya, although the majority of its sales are domestic, and Diageo's Smirnoff which is the world's leading international vodka brand as well as the world's number two international brand behind Bacardi.

Today the vodka category is intensely competitive and there are a number of reasons for the continuing rise in popularity including the drink's mixability, its emergence as a lifestyle drink appealing to the younger generation, the very successful vodka-based low alcohol drinks such as Smirnoff Ice and of course the global marketing of the category's leading brands.

Table of Contents

Chapter 1 When will the bubble burst?

Chapter 2 Leading markets by volume

Chapter 3 Leading international brands by volume

Chapter 4 Leading brands with sales predominantly in East European Markets

Chapter 5 Leading international brands

1) Smirnoff

2) Absolut

3) Stolichnaya

4) Popov

5) McCormick

6) Finlandia

7) Skyy
8) Gordon's

9) Barton

10) Koskenkorva

11) Gorbatschow

12) Skol

13) Grey Goose

14) Ketel One

15) Wyborowa

16) Eristoff

Chapter 6 West Europe

West Europe - Leading international brands by volume

Chapter 7 East Europe

Chapter 8 North America

Chapter 9 South Africa

Chapter 10 Australia and New Zealand

Brand share (%)

Brand share (%)

Chapter 11 South America

Chapter 12 Asia

Brand index

List of Tables

Table 1: Austria

Table 2: Belgium

Table 3: Denmark

Table 4: Finland

Table 5: France

Table 6: Germany

Table 7: Greece

Table 8: Iceland

Table 9: Ireland

Table 10: Italy

Table 11: Netherlands

Table 12: Norway

Table 13: Portugal

Table 14: Spain

Table 15: Sweden

Table 16: Switzerland

Table 17: Turkey

Table 18: United Kingdom

Table 19: USA

Table 20: Canada

Table 21: South Africa

Table 22: Australia

Table 23: New Zealand

For more information kindly visit:

http://www.bharatbook.com/detail.asp?id=70361

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